
Our Vision
” To create a world where everyone has equal access to financial opportunity, empowered by decentralized technology and intelligent systems that put people, not institutions, at the center of the economy.”

The Future Of Money
The financial world transformed when we moved from cash to cards — the way we hold, spend, and think about money has never been the same since. Now, we’re entering an even more exciting phase. The rise of digital products and services is setting the stage for the biggest shift in money that the world has ever seen.
To make this vision a reality, the teams at Frii and Propto have united to form a new kind of company. Our mission is simple yet powerful: to level the financial playing field for everyone, everywhere — by not only building the technology to do it, but by sharing ownership of this company with FriiMe users and the Web3 builder community.
Our Core Values.
At FriiMe, we’ve identified three fundamental shifts that must take place to make this transformation truly work for everyone:
Simplicity with Free Education.
Remove as many Intermediaries as possible.
Everyone should have equal opportunity to own equity.
Together, we’re not just changing how money works. We’re changing who it works for. The future of money shouldn’t belong to the few, It should belong to you.


Simplicity & Free Education
Creating a single, intuitive solution that makes digital products and services easy for everyday people to understand and free education on how to use it.

Fewer Intermediaries
Reducing middlemen in every type of transaction, from daily payments to sending or receiving money, and even investing, its time value flows directly between people.

Equity for All
Shifting ownership and investment opportunities away from the top 2% of the wealthy elite and empowering everyday people to share in the growth.
The team behind our success
Meet the passionate professionals who bring expertise, creativity, and innovation to every project. Our team is dedicated to helping you achieve your goals with tailored strategies and exceptional execution.

Farhaan Dawood
Founder

Steve Blanc
Founder

Nabeel Choudhry
Founder / CINO

Eduardo Pena Vina
Founder / CTO

Chetan Singh
Founder / CFO

Maaike van der Veen
Strategic Advisor

Zehra Soyer
COO

Maryna Ozerova
Marketing
Join our team!
Feeling inspired? Be part of a team that values innovation, collaboration, and growth. Together, we create impactful strategies that make a difference.