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About FriiMe

Our Vision

The Future Of Money

The financial world transformed when we moved from cash to cards — the way we hold, spend, and think about money has never been the same since. Now, we’re entering an even more exciting phase. The rise of digital products and services is setting the stage for the biggest shift in money that the world has ever seen.

To make this vision a reality, the teams at Frii and Propto have united to form a new kind of company. Our mission is simple yet powerful: to level the financial playing field for everyone, everywhere — by not only building the technology to do it, but by sharing ownership of this company with FriiMe users and the Web3 builder community.

Our Core Values.

At FriiMe, we’ve identified three fundamental shifts that must take place to make this transformation truly work for everyone:

Simplicity with Free Education.

Remove as many Intermediaries as possible.

Everyone should have equal opportunity to own equity.

Together, we’re not just changing how money works. We’re changing who it works for. The future of money shouldn’t belong to the few, It should belong to you.

Simplicity & Free Education

Creating a single, intuitive solution that makes digital products and services easy for everyday people to understand and free education on how to use it.

Fewer Intermediaries

Reducing middlemen in every type of transaction, from daily payments to sending or receiving money, and even investing, its time value flows directly between people.

Equity for All

Shifting ownership and investment opportunities away from the top 2% of the wealthy elite and empowering everyday people to share in the growth.

Farhaan Dawood

Founder

Steve Blanc

Founder

Nabeel Choudhry

Founder / CINO

Eduardo Pena Vina

Founder / CTO

Chetan Singh

Founder / CFO

Maaike van der Veen

Strategic Advisor

Zehra Soyer

COO

Maryna Ozerova

Marketing